Targeted Display Units for websites
Reach key decision-makers and expose your brand across our suite of websites, with multiple packages available, including full site takeovers.
Skins
Billboard
Leaderboard
Medium Rectangle
Half Medium Rectangle
Square
Halfpage
Skyscraper
Narrow Skyscraper
Rectangle Banner
Vertical Rectangle
Interstitial
Parallax
Netboard
SKINS AD UNIT
This ad unit is a more immersive and visually arresting display ad format with dimensions of 1920×1080 pixels, often known as “Wallpaper Skins” or simply “Skins.” This format is especially effective for desktop users and offers a broader canvas for advertisers to showcase their products or messages.
Advantages
Greater Visibility
The Skins ad unit covers a large portion of the user’s screen, ensuring higher visibility and potentially greater impact
High Engagement
The sheer size and placement allow for more interactive and captivating content, increasing user engagement rates
Premium Look and Feel
The expansive format offers a premium aesthetic, ideal for brand-focused campaigns or high-quality product showcases
Supported Media Types
The SKINS support static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 1920x1080
BILLBOARD AD UNIT
The Billboard ad unit is a large format ad unit with dimensions of 970×250 pixels. It’s typically positioned at the top of a publisher’s website either above the content or within the header itself, offering a highly visible, immersive ad experience.
Advantages
High Visibility
Due to its large size and prominent positioning at the top of web pages.
Flexible Design
Ample space for text, graphics, and rich media content, allowing for creative and engaging designs.
Premium Advertising Experience
Offers a premium advertising experience due to its large size and immersive nature.
Supported Media Types
The Billboard ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 970x250
LEADERBOARD AD UNIT
The Leaderboard ad is a horizontal banner prominently displayed at the top of webpages for optimal visibility. It’s ideal for branding, product launches, and promotions, and its strategic positioning combined with its horizontal layout often leads to higher click-through rates compared to other banner formats
Advantages
High Visibility
Due to its positioning at the top of webpages
Flexible Design
Ample space for text, graphics, and rich media content
Engagement
Its size allows for interactive elements, ensuring better user interaction
Supported Media Types
The Leaderboard ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 768x90
- Tablet: 468x60
- Mobile: 320x50x 300x50
MREC AD UNIT
The MREC or Medium Rectangle is a standard IAB display ad unit with dimensions of 300×250 pixels, often known as MREC, MPU, or Media Rectangle. It’s a highly demanded ad unit due to its strong performance across desktop, mobile web, and mobile app platforms
Advantages
Versatile Placement
Can be placed in various locations within a webpage, offering flexibility to advertisers
High Demand
Often requested by advertisers due to its strong performance and effectiveness in reaching the audience
Cross-Platform Compatibility
Compatible across desktop, mobile web, and mobile app platforms, providing a wide reach
Supported Media Types
The MREC ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 300x250
- Tablet: 300x250
- Mobile: 300x250
HALF MREC AD UNIT
The Half MREC is essentially a smaller version of the Medium Rectangle (MREC) ad unit. Given its dimensions, it provides a compact advertising space suitable for simplistic or concise ad messages
Advantages
Increased Versatility
Due to its smaller size, it could fit in more places across a webpage
Cost-effectiveness
Potentially a more cost-effective option for advertisers while still retaining visibility
Focused Messaging
Allows for more focused or concise messaging due to the limited space
Supported Media Types
The Half MREC ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 300x125
- Tablet: 300x125
- Mobile: 300x125
SQUARE AD UNIT
Square ads are effective in capturing attention in smaller spaces, especially on mobile devices or social media platforms. They can be static or animated and may contain text and images
Advantages
Compact
Effective in smaller spaces like mobile or social media platforms, maximizing visibility where space is limited
Versatile
Can be static or animated, catering to different advertising needs and creative approaches
Mixed Media Capacity
Capable of containing both text and images, providing a balanced visual appeal and message conveyance
Supported Media Types
The Square ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 300x300
- Tablet: 300x300
- Mobile: 300x300
HALF PAGE AD UNIT
The 300×600 ad unit, known as Monster MPU, Half Page Unit (HPU), or Filmstrip, is a standard IAB ad unit typically placed on the side of a page, resembling a wide skyscraper banner and providing a large area equivalent to a full-page newspaper ad for interactive or video ads
Advantages
High Performance
This unit is highly successful in terms of performance and the eCPM it commands
Visibility
Given its large size, it offers high visibility and is usually placed on the side of a page, ensuring continuous visibility as users scroll through the page
Rich Media Capability
Its large size makes it suitable for interactive or video ads, enabling a rich media experience
Supported Media Types
The Halfpage ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 300x600
- Tablet: 300x600
- Mobile: 300x600
SKYSCRAPER AD UNIT
Skyscraper ad units are tall and narrow, typically positioned on the side of a webpage which allows visibility as users scroll down the page
Advantages
Prominent Visibility
Its tall structure ensures it remains visible as users scroll through the page
Detailed Messaging
The vertical space allows for more detailed messaging or imagery
Standard Size
Recognized as a standard size in the industry, making it widely accepted across various platforms
Supported Media Types
The Skyscraper ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 160x600
- Tablet: 160x600
- Mobile: 160x600
NARROW SKYSCRAPER AD UNIT
The Narrow Skyscraper is a more slender version of the Skyscraper ad unit, and like its wider counterpart, it’s typically positioned on the side of a webpage
Advantages
Slim Profile
Occupies less horizontal space on a webpage while still retaining a tall, visible profile
Standard Size
Recognised as a standard size in the industry, making it widely accepted across various platforms
Effective Vertical Messaging
The vertical space is effective for certain types of messaging or imagery
Supported Media Types
The Narrow Skyscraper ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 120x600
- Tablet: 120x600
- Mobile: 120x600
RECTANGLE BANNER AD UNIT
This ad unit is known as Large Rectangle and is common due to its slightly larger canvas allowing for expanded messaging
Advantages
Expanded Messaging
Larger canvas allows for more text or visual content, helping to convey messages more effectively
Familiarity
Commonly used size, making it easier for advertisers to design ads and for audiences to recognize
Above Fold Efficiency
Tends to perform well when placed above the fold, capturing attention as soon as the page loads
Supported Media Types
The Rectangle Banner ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 336x280
- Tablet: 336x280
- Mobile: 336x280
VERTICAL RECTANGLE AD UNIT
Generally known as a Vertical Banner, this ad unit is taller than it is wide, making it suitable for sidebars
Advantages
Vertical Visibility
Eye-catching due to its vertical orientation, standing out in sidebars or other vertical spaces
Sidebar Suitability
Well-suited for sidebar placements, effectively utilising vertical webpage spaces
Message Capacity
Can accomodate longer messaging or visuals, providing more room for creative designs
Supported Media Types
The Vertical Rectangle ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 240x400
- Tablet: 240x400
- Mobile: 240x400
INTERSTITIAL AD UNIT
These are full-screen ads that cover the interface of their host app or website, usually displayed at transition points in the app
Advantages
Full-Screen Engagement
Covers the full screen, ensuring high visibility and engagement
Strong Call to Action
Provides a large canvas for a clear and strong call to action, improving conversation potential
Click-Through Rates
Often have higher click-through rates compared to banner ads due to their prominent size and positioning
Supported Media Types
The Interstitial ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 480x320
- Tablet: 480x320
- Mobile: 320x480
PARALLAX AD UNIT
Parallax ads create a 3D effect by moving the foreground and background of an image at different speeds, which can capture attention in an engaging, non-intrusive way
Advantages
Engagement
Creates a captivating 3D effect that can significantly improve user engagement and interaction
Non-Intrusive
The movement effects are often seen as less intrusive and more natural to users
Enhanced Visual Appeal
Parallax ads have a modern, appealing visual effect that can enhance brand perception
Supported Media Types
The Parallax ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop
- Tablet
- Mobile
Varies based on design
FLOATING BANNER AD UNIT
Floating banners are overlay ads that appear above webpage content and can be closed by the user
Advantages
High Visibility
Appears above webpage content, capturing immediate attention
Flexibility
Two standard sizes cater to different device orientations, offering design flexibility
User-Controlled Experience
Can be closed by the user, reducing intrusiveness and improving user experience
Supported Media Types
The Floating Banner ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 600x400
- Tablet: 400x600
NETBOARD AD UNIT
The Netboard ad unit is a prominent advertising format that seamlessly integrates within the editorial content on both desktop and tablet interfaces. With a standard size of 580×400 pixels, it provides a substantial visual space for advertisers to effectively convey their message. Its strategic placement between articles or sections ensures that it captures the reader’s attention as they navigate through the content
Advantages
Enhanced Visibility
The Netboard ad unit’s placement between editorial content ensures it garners attention from readers
Cost-Effective Advertising
A simple, effective, and affordable solution for repetitive message exposure
Cross-Device Compatibility
Adapts across desktop and tablet devices for a wider audience reach
Supported Media Types
The Netboard ad unit supports static (JPG, PNG) and animated (GIF) images, ensuring clear and dynamic ads. Soon, we’ll introduce Rich Media (HTML5) with engaging videos and interactive elements for an enhanced user experience.
ASSET DIMENSIONS
- Desktop: 580x400
- Tablet: 580x400