Australian Giftguide

Frequency: 2 issues/year

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry. For more than 40 years, the full colour printed bi-annual magazine has been a trusted source for product and trade fair news. The magazine is recognised as an essential business resource and read by tens of thousands of gift and homewares retailers throughout Australia.

The annual directory issue, sent to over 20,000 retailers, is an invaluable reference tool and includes comprehensive information about more than 2,000 suppliers, listing over 10,000 products across 120 categories as well as 1,500 brand names. It is read by decision-makers who are retailers, wholesalers, online stores and buyers.

The website is the perfect complement to the printed magazine. Updated daily, it provides readers with breaking industry news, also published via its weekly newsletter. Like the magazine, it is used as a product sourcing tool and it boasts an electronic version of the directory with thousands of industry listings. Native advertising, Feature Products, leaderboards, half pages, Mrec’s and EDM’s are a popular way to communicate with the industry.

The ten digital magazines are category-specific, eg Kitchen & Dining, Baby & Child and are uploaded to the website, emailed to the database of 35,000, included in the weekly e-newsletter and emailed to the Reed and AGHA databases.